Santa Cruz started making snowboards in 1989 for people like Chris Roach, Sean Kearns, and John Cardiel. At the forefront of the snow revolution, these dudes brought skateboard influenced snowboarding to the masses and glued generations of kids to their boards all in the name of shredding.
Today Santa Cruz carry on with their legacy. With Olympic Gold Medalist, Gian Simmen, World Renowned backcountry/rail assassin, Seth Huot, video star phenom, Jon Kooley, and Arctic Challenge Contender, Iouri Padlotchikov, just too name a few. These are just a few of the many ultra talented men and women who live, breathe, and puke Santa Cruz Snowboards.
They never sold out to some kook ski company so there's no sweater vest wearing, rollerblading board of directors. Just snowboards made by and for snowboarders.